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Africa – Customer Success Stories

Jun 12, 2025 | Case Studies, CT, Mammography, MRI, Ultrasound

We are passionate about making healthcare accessible worldwide. By categorizing our customer testimonials by continents, you get an outline of success stories from areas familiar to you.

Browse experiences from Africa!

Cameroon

The Cameroonian Imaging Center – Evolving With DirectMed Imaging

Céntre Médical la Cathédrale (CMC) is a private imaging center located in Youndé, the capital of Cameroon.
It is managed by Professor Tagni and his wife.

Mehdi Smail with our long-time customer from Cameroon. Here we installed a MRI machine.

The seed of the relationship was planted when DirectMed Imaging was just starting out.

It all started with a small parts deal arranged by one of our sales representatives.

Professor Tagni has never forgotten the solution we provided, and so the small seed was growing.

“Since 2015 we have put our trust in DirectMed, which has never disappointed us.” Professor Tagni

DirectMed Imaging customer from Cameroon using the MRI we delivered to them.

The best solution to fit their needs. We have supplied them with:

  • Ultrasound
  • Digital X-ray
  • Digital mammography
  • Refurbished CT scanner

And finally an MRI system – the first 1.5T MRI in a private clinic in Cameroon.
In partnership with Toshiba.

Here, at DirectMed Imaging, we try to provide not only equipment, but full solutions to all of our customers.

We look forward to our future cooperation with CMC imaging center and others!

DR Congo

Empowering Panzi Hospital: Delivery and Installation of GE Senographe Essential

Panzi Hospital, located in Bukavu, in the Democratic Republic of the Congo, was founded in 1999 by Denis Mukwege.

Panzi received the Nobel Peace Prize in 2018.

This hospital was established to treat women who have been victims of severe sexual violence.
Since 1999, Mukwege and his staff have helped over 50,000 survivors of sexual violence.

This hospital now also serves as a general hospital for nearly half a million people. They treat everything from broken bones to cancer, in a region in great need of high-quality health care.

We were proud to be contacted by Kerstin, a representative of Panzi Hospital.
She informed us that they were looking for a digital mammography machine.

This was to provide their patients with the best possible diagnoses.
For example to detect breast cancer.

Happy DirectMed Imaging customer from Congo with his mammography machine. GE Senographe Essential.

After discussions and phone calls, Kerstin found a perfect mammography system for Panzi Hospital, with the help from our Key Account Manager Martin.

However, after agreeing on installation and other details, the COVID-19 pandemic hit for the first time.

Our engineer thus could not enter Congo.

That meant a lot of waiting and planning.

Finally, at the beginning of 2021, we delivered the system, GE Senographe Essential, and did the installation.

When the mammo had been in use for a few months, our Key Account Manager received an email from Kerstin:

“Hello, Martin, I want to thank you for everything you have done for Panzi Hospital to get a good mammography device.

Now I get more text messages and phone calls from Panzi Hospital that the picture quality is so good! Mungo, the X-ray nurse, writes that he now has the best mammography images in the region”

We are happy to assist in so many regions of the world.
And, the feedback we receive is a strong motivator to do so:

“You do a great job at DirectMed. It is a challenge for you to work in developing countries, but you have taken on the task. God bless you and DirectMed in the future.”

Happy Cameroonian customers looking at the viewing station for the mammography machine. DirectMed Imaging.

We are grateful for Kerstin’s kind words and we look forward to supporting Panzi Hospital in their mission to bring high quality health care to their region.

Guinea

Revolutionizing Mammography at CIMED with Fuji Amulet S

When Ibrahima Bah, the CEO of Cabinet d’Imagerie Médicale d’Explorations (CIMED) in Guinea, needed a new mammography system for his clinic, he turned to us.

Former Key Account Manager at DirectMed with Mammography customer. Customer story.

Our former Key Account Manager helped him find the system that suited the requirements of the clinic.

We arranged installation, testing, training and handover of the Fuji Amulet S Mammography System.

Mr. Bah explains that transitioning from their old Siemens Mammomat 1000 to the Fuji Amulet S was easy, thanks to the great support received from the DirectMed’s team.

The new system gave the clinic a more efficient workflow – no more dealing with cassettes or printers with the move from an analog to a fully digital system.

As Mr. Bah shared with us: ‘’The upgrade has more than doubled our patient throughput. We used to be able to handle a maximum of 10 patients a day, but now can serve many more, positioning us as a leading clinic in the market.’’

We know it’s important for the clinic to provide the highest level of care to their patients.

So we’re happy yo hear that our system helped them achieve that.

‘’The quality of images has improved greatly. We are now the only center in the region offering examinations with contrast, which gives much clearer images and a higher value service to patients.’’

Patients also appreciate the change as the quieter operation.

And the design of the Amulet S makes them feel more confident and comfortable during exams.

As a result, Mr. Bah feels confident in recommending us and our systems to other professionals: 

“If people want a high image quality/a high quality system, they should go to DirectMed.”

We’re happy to say Mr. Bah chose get more systems for his clinic from us!

For example, they received the Acuson Juniper and now we are excited to work with them on a new project, the Toshiba Aquilion RX 16 CT scanner.

Somalia

Bringing Advanced CT Imaging to Somalia with Canon Aquilion Prime

In September 2023, we completed the installation of an Aquilion Prime CT at a newly built hospital in Mogadishu, Somalia.

This project was an important step in improving healthcare services in the region, and it was led by our Key Account Manager, Omar Kassar.

Fully installed CT scanner at Somalia facility. DirectMed Imaging.

The installation was carried out in a single trip over five days, by two of our skilled technicians.

Despite facing a few technical challenges, our team successfully completed the installation on time.

After thorough testing and training, the system was handed over to the hospital staff, fully operational and ready to serve patients.

Dr. Mohamad Elmi, who requested the CT system, expressed how easy the entire process was.


Omar shared: “Dr. Elmi is very happy and satisfied. Everything went smoothly without any problem.”

The Aquilion Prime installation in Mogadishu demonstrates our commitment to providing reliable, high-quality medical equipment.

Even in challenging environments.

We are proud to support the healthcare community in Somalia, helping improve patient care with quality products.

By delivering top-tier equipment and ensuring smooth installations, we aim to help make a real difference in communities that need it most.

Monitor screens for CT scanner. DirectMed Imaging.

Zimbabwe

Dr Pedzisai from Zimbabwe – Providing Patients with Excellent Care Using the Siemens S1000

Let us introduce you to Tinaye – a sonographer from Zimbabwe. In his practice, he mainly focuses on abdominal examinations.

When looking for an ultrasound last year, he did extensive research to find the machine that would bring him the most value.

As new medical equipment is pricey, he considered used equipment instead.

Finding a reliable supplier is a challenge.

Unfortunately, there are still plenty of stories about scams and fraud in our line of business. And it can be particularly difficult when purchasing from abroad, as visiting the company might not be an option.

When Tinaye first came across DirectMed, he was therefore very cautious.

“I think I might be the first person from Zimbabwe to buy equipment from DirectMed, so I was very very skeptical at first. However, after some interactions with your team, they gave me a reference of hospital in Zambia which had bought some equipment from DirectMed. I had some discussions with the guys from Zambia and they convinced me DirectMed sell genuine equipment. “

When his worries were eased away, he was ready to proceed.
He needed to find an ultrasound that was a great fit for his practice.

“The salespeople are very patient and helpful. You will never feel deprived of any information when conducting business.”

Now Tinaye is providing his patients with excellent care using the Siemens S1000.

“The ultrasound machine I bought from DirectMed is in good condition and does a high-quality job. My colleagues here in Zimbabwe thought it was a new machine.”.

DirectMed Imaging customer showing his ultrasound system we delivered. Customer stories.

As we do our very best to deliver great healthcare solutions at a good price, we are happy to hear that we did just that for Tinaye.

“The ultrasound scan quality is comparable to some new machines I have used before. I got value for my money. Also, for all challenges I had in setting up the machine, I got good assistance from DirectMed”.

We are grateful that Tinaye shared his experience with us.

And we look forward to supporting him on his path to bring better health care to his patients.

Interested in having your experience featured our customer success page?

Get guidance from our knowledgeable sales team.

Kris Skaarup

Business Unit Manager for Mammography

Danish and English

Email Kris Skaarup Call Kris Skaarup WhatsApp Kris Skaarup

Mathias Møller Madsen

Business Unit Manager for CT

Danish and English

Email Mathias Møller Madsen Call Mathias Møller Madsen WhatsApp Mathias Møller Madsen

Omar Kassar

Key Account Manager

Arabic, English, and Danish

Email Omar Kassar Call Omar Kassar WhatsApp Omar Kassar

Omar Lemrabete

Key Account Manager

English, French, and Arabic

Email Omar Lemrabete Call Omar Lemrabete WhatsApp Omar Lemrabete

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