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Asia – Customer Success Stories

Jun 13, 2025 | Case Studies, Ultrasound

We have made a global impact by providing our products to customers across various countries. By arranging our customer testimonials by continent, we offer a closer look at experiences specific to your area of interest.

We are hoping to make a bigger influence in Asia, but for now – read about our first success stories from the area!

Kazakhstan

Building Reseller Confidence Through Quality and Communication: MedTrade’s Journey

MedTrade, a private company based in Kazakhstan, has been specializing in ultrasound equipment for over a decade. Sales Manager, Kirill Vladimirov, is committed to providing high-quality medical imaging systems.

Coming across DirectMed, they saw an opportunity to access newer models at more affordable prices than those available in their local market.

They first chose a variety of ultrasound systems, such as the:

  • GE Voluson S8, E8, E10
  • Siemens Redwood

Mr.Vladimirov shared that their customers likes these systems, and they are happy with their overall quality.

He believes it is important to offer better technology at a competitive price, which helps build trust and satisfaction with their clients.

Even other resellers benefit from a partnership with DirectMed Imaging. Here's one testing an ultrasound for his customer, before selling.

To ensure they are delivering quality products to their customers, MedTrade’s team visited DirectMed in Denmark.

Seeing and testing the systems in person makes a big difference in strengthening the trust of their own customers:

“The goal of visiting is to be able to show our customers that we have been at DirectMed to see the systems in person and test them ourselves. This creates more credibility.’’

Another key factor in their positive experience has been our multilingual team.

Working closely with Nadiya from the Russian-speaking team has made communication seamless and efficient.

For MedTrade, this is a rare find in the EU market.
It has made their collaboration with us smooth from start to finish. 

Mr.Vladimirov explained: 

“It’s not common to find EU suppliers who speak our language, so this is a big plus for us. It’s easier to communicate without language barriers.’’

MedTrade’s partnership with us highlights how resellers can benefit from high-quality, affordable equipment, the chance to test systems first-hand, as well as proper communication.

You are welcome to visit us anytime and see the systems in person.
Besides Russian, we also speak:

Ukrainian, Spanish, Vietnamese, Arabic, French, Croatian, Romanian, Italian, Indian, Chinese, Swedish, and Danish alongside a few others.

So contact us in your native language anytime!

Ultrasounds ready for customer testing at demo booth. DirectMed Imaging.

Iraq

Iraqi Hospital Gets Ultrasound from LBN Medical

DirectMed Imaging started a collaboration with Rafeat Issa in November 2015. She got in touch with us because of the need of an ultrasound machine in one of Iraq’s hospitals.

Our Key Account Manager took care of the client and suggested Siemens X300 2014, which fit the demands.

DirectMed took care of the transport from Denmark to Iraq, through Romania.

What Rafeat Issa said about the collaboration with us was that it was a great experience due to the fact that it was very easy to keep contact with our employees.

“She was very kind and helpful, when some questions or issues appeared, throughout the whole proccess.” Rafeat Issa have said.

The client was very satisfied with the ultrasound, because the description of the system on the website, and the information given by us, matched the machine in real life and met Rafeat’s expectations.

At DirectMed we are very happy to have provided Rafeat Issa with a positive experience doing business with us.

We always strive to fulfill the demands of a customer and making sure a great system, at a reasonable price, reaches their facility in a great condition.

Happy Iraq customer using his pre-owned ultrasound. Purchased at DirectMed Imaging.

Are you the next success story on our page?

Reach out to our expert sales team for guidance – they may even speak your language!

Junfeng Song

Business Unit Director for Ultrasound

Chinese and English

Email Junfeng Song Call Junfeng Song

Vi Tran Thi Tuong

Key Account Manager

Vietnamese and English

Email Vi Tran Thi Tuong Call Vi Tran Thi Tuong WhatsApp Vi Tran Thi Tuong

Omar Lemrabete

Key Account Manager

English, French, and Arabic

Email Omar Lemrabete Call Omar Lemrabete WhatsApp Omar Lemrabete

Fang Wang

Key Account Manager

English and Chinese

Email Fang Wang Call Fang Wang WhatsApp Fang Wang

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